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This is first look at PRfekt Analys´ psychographic analysis of blogs. The system is developed during 2 years to help marketers reserach, measure and evaluate online communication – and also to be the basis of a couple of fun consumer sites. We´re able to analyse personality types according to the Enneagram, Myers-Briggs and David Keirsey´s Temperament theory as well as analyze the mood of the person writing the text. At this moment it is applied to blogs, but in the future we plan to analyse further types of media.

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