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Psychographic segmentation of blogs helps PR professionals measure and evaluate the effectiveness of communication in the blogosphere. Here is a short example of how a launch of a consumer product, Apples iPhone 3G, can be analyzed using psychographics. This is of course most interesting when the marketers wants to use bloggers for word-of-mouth and optimize the communication for different audiences. As in this example – for different stages of the campaign. The Apple iPhone 3G launch is in my eyes a school example of knowing your audience and adapting the communication style thereafter!

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