I held a little workshop here at Ängsbacka today about getting started with social media and(postpost-?) modern tools like Google Docs, Reader etc. We started out by the discussing the WHY´s about using these tools. Why change? Most people today are used to using a mail-client and Microsoft Office and a lot of people working with marketing are used to specialized (commercial) software like InDesign and Photoshop. Most of us have learnt to use a local server for storage, log in to the organizations intranet and that some guy from the IT-department decides what software we can use at work. So why change?